About Softobiz:
Softobiz is a pioneering SaaS company renowned for developing innovative software solutions that streamline business processes and enhance user engagement. As we continue to grow, we are seeking dedicated professionals who are passionate about utilizing technology to drive business success and excel in the digital marketing landscape.
Job Title: SEO Expert and Content Strategist
Company: Softobiz
Location: Hyderabad, India (On-site)
Job Overview: Softobiz is seeking a seasoned SEO Expert with a minimum of 5 years of experience to join our dynamic marketing team in Hyderabad. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase the online presence and search engine ranking of our clients' products and services. This role demands exceptional communication skills, as it involves collaborating with cross-functional teams, managing client interactions, and taking full ownership of the SEO initiatives.
Key Responsibilities:
- Conduct in-depth SEO audits to identify areas of improvement and optimize performance.
- Develop and implement comprehensive, tailored SEO strategies that align with business goals.
- Perform advanced keyword research to guide content teams in creating optimized content for search engines and user engagement.
- Monitor and analyze SEO performance metrics using Google Analytics, SEMrush, and other tools, and provide detailed reports on progress and strategic adjustments.
- Collaborate with content and web development teams to ensure SEO best practices are integrated into content creation and web design.
- Stay ahead of SEO trends and Google algorithm updates to ensure strategies are proactive and effective.
- Manage link-building, content marketing, and keyword strategy to enhance rankings across all major search networks.
- Handle client communications and present detailed SEO progress reports to stakeholders and external clients.
- Provide training and guidance to internal teams on advanced SEO tactics and strategies.
- Take ownership of SEO results, actively seeking ways to improve performance and scale efforts effectively.
Technical Skills and Qualifications:
- Bachelor's degree in Marketing, Information Technology, or a related field.
- Minimum of 5 years of experience in SEO or a similar role, with a documented track record of successful SEO strategy development and execution.
- Deep understanding of search engine algorithms, ranking strategies, and SEO best practices.
- Proficient with technical SEO elements, such as .htaccess, robots.txt, metadata, site speed optimization, and related aspects.
- Expertise in SEO software and tools, including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
- Excellent command of search engine optimization techniques both on-page and off-page.
- Strong analytical skills for effective decision-making on keyword use, content strategies, and optimization approaches.
- Excellent communication and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.