Job Title: Manager - Business Development / Senior Sales Campaign Specialist
Location: Hyderabad
Position Type: Full-Time
About Softobiz Technologies:
Softobiz Technologies is a trusted partner in digital transformation, empowering businesses to achieve operational excellence and deliver exceptional customer experiences. Our expertise spans cloud modernization, AI-driven automation, data analytics, and custom software development, delivering measurable outcomes across industries like BFSI, retail, healthcare, and consumer goods. We’re known for helping clients streamline operations, reduce costs, and accelerate time-to-market, consistently driving a significant ROI. With a blend of strategic insight and hands-on support, Softobiz is committed to fostering innovation and achieving sustainable growth for our clients.
Position Overview:
We are looking for an experienced, strategic, and results-driven Business Development Manager / Senior Sales Campaign Specialist to join our Custom Campaign Pod. This team focuses on personalized, high-impact outreach campaigns targeted at potential clients in Europe, the United States, and Canada through cold email and cold calling. The ideal candidate has 5-7 years of sales experience, with a proven ability to develop and execute customized campaigns, think on their feet to handle objections, and use persuasive communication to engage and convert leads.
Key Responsibilities:
- Develop and execute targeted, personalized sales campaigns for potential clients in Europe, the US, and Canada, focusing on cold email and cold calling strategies.
- Conduct thorough research on target companies and industry trends to customize outreach and qualify leads effectively.
- Handle objections confidently, using strong problem-solving and quick-thinking skills to build rapport and keep engagement.
- Utilize Zoho CRM to manage outreach, track engagement, and analyze campaign performance.
- Collaborate with team members to continually refine messaging, approaches, and campaign strategies.
- Achieve weekly and monthly lead generation targets, conversion rates, and other key performance metrics.
Requirements:
- 5-7 years of experience in sales, business development, or a similar role with a strong focus on outbound campaigns, cold calling and lead generation.
- Proven experience in developing and executing personalized campaigns for international markets (Europe, US, and Canada).
- Strong written and verbal communication skills, with demonstrated persuasion abilities and an ability to craft compelling, customized messages.
- Experience with CRM software (Zoho CRM preferred) for outreach management, tracking, and reporting.
- Ability to handle objections and think on your feet during conversations, using persuasive skills to convert leads.
Preferred:
- Exposure to digital disruptive technologies (e.g., cloud, AI, data analytics) is an added advantage.
- Existing network of contacts in target regions is a plus but not mandatory.
- Proactive, results-oriented mindset with a passion for meeting and exceeding sales goals.
What We Offer:
- Competitive compensation package based on experience.
- A dynamic work environment with opportunities for professional growth.
- The chance to make a significant impact in a high-growth, innovative company.